Haus of Kraft Presents: Beneath the Seams

Artistic Director

Haus of Kraft: Beneath the Seams 

Client: Coventry UK City of Culture

Date: 26 April 2022

Location: Queen of Flanders, Assembly Festival Garden, Coventry

Haus of Kraft: Beneath the Seams was a spectacular sustainable fashion show and the culmination of the Haus of Kraft fashion program.

The programme highlighted the damage that fast fashion does and invited 10 women from Coventry to team up with women from commonwealth countries, to learn and share sustainable fashion skills, and to design their own sustainable clothes, taking them from rags to runway. 

These designs were then showcased and brought to life in a fashion show that fused dance, mass movement, music, spoken word, and upcycled design.

The event brought together artists, dancers, and writers from Coventry and beyond, with different professional and community dance groups bringing each design to life.

The show told the incredible stories of the designers, of fast fashion, of hope for the future, and of the threads that connect people all over the planet.

Creative Team

Artistic Director: Jeanefer Jean-Charles

Designer & Collection Design Director: Marsha Roddy 

Composer and Sound Designer: DJ Walde

Listen again on BBC Sounds (available for over a year)

"A show celebrating the city’s movers and makers of all ages, abilities and ethnicities"


City of Culture reporter

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