Haus of Kraft: Beneath the Seams
Client: Coventry UK City of Culture
Date: 26 April 2022
Location: Queen of Flanders, Assembly Festival Garden, Coventry
Haus of Kraft: Beneath the Seams was a spectacular sustainable fashion show and the culmination of the Haus of Kraft fashion program.
The programme highlighted the damage that fast fashion does and invited 10 women from Coventry to team up with women from commonwealth countries, to learn and share sustainable fashion skills, and to design their own sustainable clothes, taking them from rags to runway.
These designs were then showcased and brought to life in a fashion show that fused dance, mass movement, music, spoken word, and upcycled design.
The event brought together artists, dancers, and writers from Coventry and beyond, with different professional and community dance groups bringing each design to life.
The show told the incredible stories of the designers, of fast fashion, of hope for the future, and of the threads that connect people all over the planet.
Artistic Director: Jeanefer Jean-Charles
Designer & Collection Design Director: Marsha Roddy
Composer and Sound Designer: DJ Walde